Beloved Pets Creamy Lickable Cat Treats & Wet Squeeze Tubes
✅ PROS
- Smooth, pudding-like texture that even toothless seniors and medicated cats will lap up
- Strong tuna aroma that reliably overpowers the taste of crushed pills or supplements
- Easy-tear notches and squeezable tube design work one-handed — no scissors needed
❌ CONS
- Individual tubes aren't resealable once opened; a 0.6 oz tube is a one-sitting snack
- Contains carrageenan and artificial coloring, which some owners may want to avoid
- If your cat hates fish flavors, the tuna-forward scent may be a dealbreaker
The Verdict
If your cat turns their nose up at pill pockets, wet food, and everything else you’ve tried, the Beloved Pets Creamy Lickable Cat Treats might be the nuclear option you’ve been looking for. This isn’t a crunchy kibble-style treat — it’s a squeezable, pudding-consistency paste that cats treat more like a drug than a snack. With a 4.6-star average across 229 ratings, it’s clearly working for a lot of households, but it’s not without a few caveats worth knowing before you add it to your cart.
What you actually get
The pack contains individual 0.6-ounce squeeze tubes with easy-tear notches on top. The product image shows the tuna mix variety, which is the most popular flavor line. The consistency is noticeably thinner than Churu — closer to a thick broth or liquid yogurt than a firm paste. That texture matters more than you’d think, because it means the treat coats the inside of the tube and a cat’s mouth evenly, making it nearly impossible for them to spit out anything hidden inside.
Where this treat shines: medication delivery
The most common thread in buyer reviews isn’t about treat time — it’s about pill time. One verified purchaser wrote, “My cat takes daily thyroid meds and I crush the pill into this. He licks the tube clean and doesn’t even notice.” Another reviewer noted, “Used this to give my 18-year-old with no teeth her arthritis medicine. This is the only thing she’ll eat.”
The strong tuna-forward aroma and silky texture do two things: they mask the bitter taste of crushed medications, and they make the treat easy to lap up even for cats with dental issues or reduced appetite. If you’ve ever wrestled a cat to shove a pill down their throat, the $10-or-so this costs is worth it just for the peace.
What buyers consistently praise
Beyond medication, owners report this works as a high-value reward for nail trims, carrier training, and introducing new environments. Multiple reviewers highlight that even “picky eaters” who refuse other squeeze treats (including Churu and Temptations) will finish a full tube. The packaging also gets consistent props — the tear notch opens cleanly every time, and the tube design lets you squeeze from the bottom without making a mess.
Where it falls short
Let’s be honest about the downsides. First, the tubes are single-serve with no resealable cap. If your cat doesn’t finish a tube, you’re either throwing it away or awkwardly folding the top and hoping it stays in the fridge — it won’t stay fresh long. Second, the ingredient list includes carrageenan and artificial color. Some owners are fine with that for a treat, but if you’re strict about clean ingredients, this won’t be your first choice. Finally, the tuna flavor is powerful. If your cat prefers chicken or isn’t a fish fan, this specific variety might get ignored.
Who should buy this
- Cat owners with daily medication routines — this is the standout use case, especially for liquid or crushed-pill meds
- Owners of senior or dental-issue cats who struggle with hard treats and need something easy to lap
- Anyone with a picky cat who’s tried Churu and other squeeze treats without success
Who should skip it
- Owners who only want limited-ingredient, all-natural treats (this has more additives than premium alternatives)
- Cats with known fish allergies or strong fish aversions
FAQ
Q: How many tubes come in a pack?
It varies by listing, but most buyers report receiving 10 to 20 tubes per pack. Check the specific size option before ordering, as the count differs by variant.
Q: Can I mix crushed pills into this treat?
Yes — this is the most common use among reviewers. Crush the pill into a fine powder, mix it thoroughly into the paste, and most cats will lick it all up without noticing.
Q: Does this need refrigeration after opening?
An opened tube should be refrigerated and used within a day or two. Unopened tubes are shelf-stable until the expiration date printed on the packaging.
The Verdict
Buy it if: You need a reliable way to give your cat medication, you have a picky eater who’s rejected other treats, or you want a high-value reward for training and grooming sessions.
Skip it if: You’re strictly avoiding carrageenan and artificial additives, or your cat refuses fish-based flavors.
At 4.6 stars from 229 ratings, the Beloved Pets Creamy Lickable treats earn their reputation primarily as a medication-delivery hero. The texture is great, the packaging is functional, and the tuna aroma is potent enough to mask pills — but the additive list and non-resealable tubes are real tradeoffs. For the price point and the peace it can bring to pill time, it’s a solid purchase for most multi-cat households.
Rating: 4.6/5
Where to Buy
We earn a small commission at no extra cost to you — this helps fund more honest reviews.
Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.