Avery Return Address Labels with Sure Feed for Laser Printer
✅ PROS
- Sure Feed strip genuinely eliminates paper jams — the labels feed through laser printers like plain paper
- Crisp, dark print with no smudging or curling when using the recommended label settings
- Strong adhesive that stays put on envelopes, poly mailers, and even glossy cardstock
❌ CONS
- Only 30 labels per sheet — you'll go through sheets fast if you send a lot of mail
- No templates included in the box; you'll need to download Avery's free Design & Print software or use the Word template
The Verdict
Are These the Last Return Address Labels You’ll Ever Buy?
If you’ve ever watched a sheet of labels crumple into a printer’s rollers, you know the frustration. Avery’s Return Address Labels with Sure Feed claim to solve that problem with a patented strip along the top edge. After running multiple sheets through two different laser printers, I can confirm — the technology works. But there’s more to these labels than just jam prevention.
What You Actually Get
The package contains 20 sheets of 1" x 2-5/8" labels, 30 per sheet, for 600 total labels. That’s enough for roughly a year of personal mail or a few months of small business shipping. The labels are engineered for laser printers specifically — don’t try these in an inkjet, they’re formulated for toner adhesion and heat resistance.
Build Quality and Real-World Performance
The “Sure Feed” mechanism is a reinforced strip across the top of each sheet that prevents the labels from separating from the carrier during printing. It’s not marketing hype. I deliberately loaded a sheet upside down, slightly curled, and the printer still grabbed it cleanly. The labels themselves have a matte finish that takes toner exceptionally well — edges stay sharp, and there’s no flaking or smearing even when you handle them immediately after printing.
What buyers consistently praise: The adhesive. One reviewer noted, “I’ve used these on wedding invitations that went through the mail twice (save the date and the actual invite) and they never peeled or curled.” Another mentioned, “The labels don’t lift at the corners like the store-brand ones I used before.” This tracks with my testing — the permanent adhesive bonds aggressively to standard #10 envelopes and holds firm on poly mailers.
Where It Falls Short
Let’s be honest about the downsides. 30 labels per sheet is inefficient. If you’re mailing holiday cards or shipping products, you’ll waste a lot of label real estate. Avery sells 80-per-sheet versions, but those don’t have Sure Feed technology — you’re paying a premium for the anti-jam feature.
The template situation is annoying. There’s no printed template sheet in the box. You’ll need to download Avery Design & Print (free but clunky) or find the Word template online. It’s a minor hurdle, but if you’re not tech-savvy, it’s a genuine barrier.
One more thing: These are laser-only. If you own an inkjet printer, skip this product entirely. The coating won’t absorb liquid ink properly and you’ll get smudged labels.
Who Should Buy These
- Small business owners who ship daily and need labels that won’t jam mid-run
- Event planners printing address labels for invitations in bulk
- Anyone who’s been burned by cheap labels that peel or jam — the slight price premium is worth the reliability
Skip these if: You only print labels twice a year (buy cheaper ones), you use an inkjet printer, or you need bulk quantities — the 30-per-sheet format will frustrate you.
FAQ
Q: Can I use these in a Brother or HP laser printer? A: Yes. I tested them in both a Brother HL-L2350DW and an HP LaserJet Pro M404dn. Both handled them flawlessly. Just select “Labels” or “Heavy Paper” in your print settings.
Q: Do the labels work on poly mailers and bubble mailers? A: Yes, but press firmly for 5-10 seconds. The adhesive is strong, but smooth plastic surfaces need extra pressure to bond fully.
Q: Will the labels survive a return trip through the mail? A: Yes. The adhesive won’t degrade from postal machinery, and the matte finish resists smudging from handling.
The Verdict
Rating: 4.6/5
Buy it if you’re tired of fighting your printer with flimsy labels and want a reliable, jam-free experience for your everyday mailing needs.
Skip it if you’re on a tight budget, don’t print often, or need higher label density per sheet.
The Sure Feed technology genuinely works, the print quality is excellent, and the adhesive is trustworthy. For the small premium over generic brands, you’re buying peace of mind — and in the world of return address labels, that’s worth every penny.
Where to Buy
We earn a small commission at no extra cost to you — this helps fund more honest reviews.
Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.