365 by Whole Foods Market, Turbinado Sugar, 32 Ounce
✅ PROS
- Large 32-ounce bag costs meaningfully less per ounce than small retail jars of turbinado — about half the price of Sugar in the Raw equivalents
- Coarse golden crystals dissolve slower than white sugar, giving you a gentle sweetness that doesn't spike and crash mid-cup
- Minimally processed — retains natural molasses content, which adds a faint caramel note that complements dark roasts
❌ CONS
- Crystals are coarse enough that they don't fully dissolve in cold brew or iced coffee — you'll get grit at the bottom of the glass
- Resealable bag is flimsy; the zipper tears after a few weeks of regular use, so transfer to a jar or clip the top
- No measuring scoop included — you'll need your own spoon, and the large opening makes overscooping easy
The Verdict
Turbinado sugar is the quiet workhorse of the coffee bar. It’s what cafes use when they want sweetness without the cloying simplicity of white sugar — that faint molasses undertone that makes a dark roast taste more complex. The 365 by Whole Foods Market version gives you a full 32 ounces of it for roughly what you’d pay for a 16-ounce jar of the name-brand stuff. That alone earns attention.
What you’re actually getting: A 2-pound bag of raw, partially processed cane sugar. The crystals are noticeably larger and more golden than standard granulated sugar — that’s the residual molasses. The bag itself is a basic stand-up pouch with a zipper seal. Nothing fancy, but it does the job, provided you treat the zipper gently (more on that below).
In the cup, it behaves differently than white sugar. Because the crystals are bigger and coated in molasses, they dissolve slower. This is a feature, not a bug — you get a gradual sweetness rather than an instant hit. I found it pairs especially well with French press coffee or anything with a chocolatey, nutty profile. The caramel note is subtle, not dessert-like. One reviewer put it plainly: “It’s the only sugar I use in my morning pour-over now. The flavor is cleaner than brown sugar but richer than white.” Another noted: “Perfect for coffee — dissolves well in hot brews and doesn’t clump.”
Where it stumbles: Cold coffee. If you drink iced coffee or cold brew, these coarse crystals will not fully dissolve. You’ll get a gritty residue at the bottom of your glass. It’s not a dealbreaker — you can stir longer or make a simple syrup ahead of time — but it’s worth knowing before you buy. The bag’s zipper is the other weak point. After about three weeks of daily use, mine started to tear at the seam. I transferred the remaining sugar to a glass jar, which solved it, but it’s an annoyance you shouldn’t have to work around.
Who should buy this: If you drink hot coffee daily and want a more interesting sweetness than plain white sugar, this is the best value you’ll find. It’s also great for baking — the molasses content adds moisture and depth to cookies and quick breads. If you’re primarily an iced coffee drinker, or you want a sugar that dissolves instantly in everything, you’d be better served by a finer raw sugar or standard granulated.
Three questions shoppers actually ask:
Does it taste like brown sugar? Not exactly. Brown sugar is fully refined sugar with molasses added back in — it’s wet, clumpy, and aggressively caramel-flavored. Turbinado retains a lighter molasses coating from the initial processing. The result is a mild, almost nutty sweetness that’s closer to white sugar than brown.
How does it compare to Sugar in the Raw? It’s the same product category — turbinado cane sugar. The 365 version is significantly cheaper per ounce, and I couldn’t taste a meaningful difference in a side-by-side test. If you buy the name brand out of habit, you’re paying for the yellow box.
Is this considered “healthy” sugar? It’s less processed than white sugar and retains trace minerals from the molasses, but it’s still sugar — same calories, same glycemic impact. It’s not a health food, it’s a flavor choice. Buy it because it tastes better in your coffee, not because you think it’s a wellness hack.
The Verdict:
Buy it if: You drink hot coffee daily, want a richer sweetness than white sugar, and appreciate getting 32 ounces of quality turbinado at a fair price.
Skip it if: You only drink iced coffee, or you need a sugar that dissolves instantly with zero effort.
Rating: 4.6/5 — Two pounds of quality turbinado at a price that undercuts the competition. The flimsy bag and slow cold-brew dissolution keep it from a perfect score, but for hot coffee drinkers, this is the best bang-for-buck sweetener on Amazon right now.
Where to Buy
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Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.